Creativity


The medias are really social during this crisis.
Our content into Instagram Stories has run dry. No one is going out and doing anything cool right now, and if they are, they should be shamed for it.
What is social media when there’s nothing to brag about?
Some video chat happy hour screenshots and quarantine dinner concoctions.
Coronavirus has created a desire to share the recent past.
Everyone is notalgic about everything, even things they use to complain about, like taking the subway for example.
People are also now regretting a lot the times when they decided to cancel plans to stay home and to chill and wish now that they would’ve been there.
But, we are all now discovering social medias in a new way and also discovering that it can be really funny.
We had turned social media into a competition and now we are finally « enjoying » it.
We’re each building a virtual family, and we are all entertaining each other and many creative ways.
Even celebrities are getting into it.
They’re appearing raw, with crappy lighting, on Facebook and Instagram Live. John Legend played piano for 100,000 people while his wife Chrissy Teigen sat on screen in a towel looking.
That’s more authentic than anything you’ll get on TV.
A lot of artists are doing lives on their Facebook and instagram to show their routines, or to dance, sing for their fans.
The quarantine diaries : when life imitates arts
The Getty Museum has launched a social media challenge.Inspired by Amsterdam’s Rijksmuseum initiative, the Getty Museum challenges its followers to recreate a work of art from the institute’s archives using materials from home , and to post it on social media with the hashtag #betweenartandquarantine.
There is also an explosion of new memes around the quarantine.
We don’t even have to say anything to communicate we can share memes instead. And with the feeds and Stories emptied, consuming memes offers a new medium of solidarity.
The internet’s response to COVID-19 has been an international outpour of dark humor. A nervous laugh is better than no laugh at all.
Year: 1 April, 2020
Margaux Mc Court
